Palmtop Mobile Phones Assignment Example | Topics and Well Written Essays - 4000 words

Palmtop Mobile Phones - Assignment Example It is the world most globalizes country whose capital is London which is the third major financial center of the world. The most recent official figures shows that the GDP growth rate of United Kingdom is 3.1% where as GDP grew in 2006 was 23/4% and more than 3% in 2007. According to 2006 rating, the GDP is $ 2.1 trillion where as commercial service imports increases to $ 600 billion. The population of UK according to 2006 was 60,587,000 and out of this 50,763,000 is living in England. Initially 12 countries were choose by the firm, through screening process out of these 12 countries two countries were left and chosen by us as our product international market. The twelve countries selected by the firm are: International marketing of the product starts by assessing the international market and evaluation of the economic information that directly affect on the firm product [Alan M. Rugman and Richard M. Hodgetts (March 2000)]. Screening process for the product involves series of analysis; therefore, we have divided our screening process into many steps using economic indicators to represent that which two countries will suit best for the product. The initial screening process of the firm requires knowing the basic need and potential of population in international market [Anant K. Sundaram, J. Stewart Black, (1995)]. ... INITIAL SCREENING (Basic need and potential) The initial screening process of the firm requires knowing the basic need and potential of population in international market [Anant K. Sundaram, J. Stewart Black, (1995)]. A simple question "who might be interested in buying our product" is used to answer the basic need of the population. There are three ways to answer these questions 1. Current import policies: the current import policies of Australia, Canada, China, Japan and Germany are strict enough that it can cause a huge cost to our product. The taxes and other expenses on the import of these countries will be high as compared to other countries. As extra cost will incurred on the product that's why the cost of the product will be high in these market, causing less purchase of the PDA. Therefore, the choice of countries will exclude Australia, Canada, China, Japan and Germany. 2. Local production of PDA: Australia, Canada, Japan, China, Germany, Italy and United States of America are producing their own PDA's and therefore, establishing our market will in these market will not provide future establishment as these market already hold strong competitors for our product. China PDA's are now becoming more famous as they are using cheap technology and thus providing low price PDA's in the international market. On the other hand Germany, Italy, Japan and Australia are holding different international companies and national companies producing PDA's. 3. Demographic Changes: the demographic changes in India, Pakistan, Poland and Malaysia are in account and thus the potential for our product in these countries will be high [Lee J. Krajewski and Larry P. Ritzman (2003)]. Where as other countries are developed countries and already hold strong market

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Marketing - Essay Example Examining the similarities and differences of each of the studies creates a deeper understanding of how results can differ and what is excluded from different studies, despite the similarity of focus with the studies. This research paper will examine four different studies related to the sports retail industry. These will be evaluated first to show how each links to the sports industry and what the main conclusions were. When looking at the different studies, there will be the ability to evaluate and determine both similarities and differences between the studies. By looking into this and examining the alterations between various types of studies, there is the ability to create a deeper understanding about the sports retail stores and how this relates to customer service and management. At the same time, the limitations and developments with the studies can help to define what changes need to be made for more effective applications to the studies. Qualitative Studies The first qualit ative study was based on observations of perceived value which customers had, specifically which related to attitudes, self – image congruence, satisfaction and behavioral intentions. The model which was used included showing how each of these levels related directly to how shoppers’ was influenced when shopping in a sports retail store. ... If the positioning wasn’t correct, then it was likely that the behaviors would become negative and the management would seem inflictive. Positioning directly affected the purchase and the feeling of customer satisfaction when creating behavioral intentions from customers (Ibrahim, Naijar, 207: 2008). A second concept which is known to relate directly to the impact of customer relationships and management is with defining the relationship qualities which are built in retail stores and in fitness centers. It has been found that when there are more services and products in sports centers, individuals are more likely to respond in a positive manner. When management follows this with orientation toward different products, then it is also known that the relationships become more significant in the stores. Specifically, there is the belief from the customers that the orientation of services and products is based on building relationships and orientation toward the individuals working in the sport centers, as opposed to only the sale of various products. This increases quality and shows a sense of loyalty, customer satisfaction, commitment and social bonds that are a part of customer needs (Athanassopoulou, Mylonakis, 355: 2009). Quantitative Studies The first quantitative study which was defined was based on the customer satisfaction related to various approaches to management and customer service. This was defined with the customer satisfaction index, which included stated and derived importance variables. The scores were based on the importance that customers had to basic concepts within the store as well as performance that was a part of the store. A regression analysis was performed to find which was considered the most valuable to customers.